Essay about The Cause of Hatred and Distrust in the Middle...

The Cause of Hatred and Distrust in the Middle East The war in Iraq is further poisoning the already noxious political atmosphere between Arabs and Americans. It has intensified and increased dangerous feelings of humiliation and outrage among the Arab public, while paranoid rhetoric about Western attacks against Islam elsewhere is spreading from the religious fringe to the mainstream. It is simplistic and self- serving for political leaders in the West to tell us that the terrorists attacks happen because they hate freedom, or hate our democratic values or they despise our love of liberty. Many, in fact, hate what they perceive as materialistic Western values, but this is not what leads them†¦show more content†¦This means that about 20% of the worlds population is Muslim, 18% Christian, and 2.1% Jewish. Of the 13 million Jews in the world, about 5.8 million live in the United States and about 4.8 million live in Israel. This boils down to the fact that about 80% of the population in Israel is Jewish and about 20% (or 1.1 million) is Arab Muslims. The population in the West Bank (a dry, land-locked area of about 5,860 square miles right smack in the middle of Israel) is about two million, of which Palestinian Arabs comprise 83% (1.7 million) and Jews comprise about 17% (340,000). The predominant religions in the West Bank are thus about 75% Muslim and 17% Jewish (with the balance being mostly Christians). Basically there are about two million Arab Muslims surrounded by about 4.8 million Jews. The Arabs and the Jews hate each other and have been fighting since the United Nations had the brilliant idea of partitioning the country in this insane manner in 1947 (CIA par.3). Also, U.S. aid to Israel has played a major role in tension between Arabs and America and between Arabs and Israel. On Ted Koppels (NIGHTLINE), Henry Sigman said: The U.S. is seen as a sort of an insensitive hegemony, with arrogance that seeks to impose its own values on the rest of the world. It is seen as an uncritical supporter of the State of Israel in its conflict with the Palestinians and theShow MoreRelatedThe Islamic Republic Of Iran1426 Words   |  6 Pagespolitical revolutions have inspired new waves of government control, tyrannical and benign leaders, and great cultural change over time. The strong religious beliefs expressed by the people of this nation are both a form of unity and disunity that cause widespread schisms within this state. As a theocratic republic, the intermingling of religion and government within the state has caused a very controversial history for this nation. Since the late 70’s the influence of a Supreme Leader as well asRead More Gover nment and Politics - No Peace for the Middle East Essay examples2090 Words   |  9 PagesNo Peace for the Middle East Since its inception the State of Israel has been at war with the Arab countries surrounding it. Dating back to biblical times when the Israelites left Egypt after two hundred years of bondage there, they began forty years of wandering the desert in which they encountered many enemy tribes such as their sworn enemies, the Amalekites. Thousands of years later, the Arabs and Israelis are still fighting. The State of Israel began with the War for Israeli IndependenceRead MoreHow Significant Was the Presence of Foreign Powers as an Influence on the Nature and Growth of Arab Nationalism in the Years 1900-2001?2133 Words   |  9 Pagesinfluenced a change in the nature of nationalism; including, economic levers, agreements and military presenses in the Middle East. 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Despite his best efforts, Dr. Barnett’s theory of exporting security into the Gap is not working in Africa or the Middle East and is starting to decay in Europe. In the case of Africa, he feels that the Core states need to provide more aid and invest long term security solutions so that free trade and democracy can take hold. Subtract South Africa from the equation andRead More Israel and Palestine Essay1764 Words   |  8 PagesUnited Nation’s land to give away. Palestine was broken into two approximately equal partitions. Eventually everything broke down and these people started to cause problems. It was impossible for either side to peacefully coexist.   Ã‚  Ã‚  Ã‚  Ã‚  Sporadic fighting and skirmishes were common place. These wars would only fuel hatred and extreme distrust for the other side. After gaining their independence in 1948, Israel conducted their first war against Palestine (Brief). 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The Guardian said, â€Å"The basis of the domino theory came from the Korean War . . . america believed that once Korea was taken over it would spread to Laos, Cambodia, Thailand and many more neighboring countries.† ARVN S weaknessRead MoreEssay on 1890 Europe As An Area of Growing Tension1326 Words   |  6 PagesBalkan peoples. Other powers got involved and caused much instability.). The desire of independent nations for dominance and prestige. As the powers try to dominate each other in Europe, their rivalries may be regarded as one of the causes of the First World War. Germany was united in 1871 as a result of the Franco-Prussian War, and she rapidly became the strongest economic and military power in Europe. From 1871 to 1890, Germany wanted to preserve her hegemony in

Ten Years from Now Plan Free Essays

To-Do List What am I/ are we going to become ten years from now? Quite a cliched question indeed, but sometimes thinking about the distant future actually drives hopeful people just like me to continue pushing and thriving despite the hard challenges that come our way. Nevertheless, contemplating on the future doesn’t always come easy since no one really knows if it will ever go the way we think it would. Moreover, I, personally, fear the future in the sense that it bears the inevitable ends, not only for our lives but ends to our dreams, ambitions, careers, and even all of the most mundane or plain psychological sentiments we have (i. We will write a custom essay sample on Ten Years from Now Plan or any similar topic only for you Order Now . family, friends, acquaintances). However, no one seems to successfully come around and run away from the meditation of what is yet to come in our lives with no limits as to whether we envision it 5 minutes from now or 10 years, or whether we believe it to come as affirmative, serendipitous events or devastating mishaps. As for me, I envision myself as a happy and most probably, simple individual who has finished most of the plans he has made and set as his life was slowly expended on each day that passed by. These plans would not only involve the actual completion of a series of courses I would really love to graduate from, namely, my current course, Chemistry, then through medicine, and hopefully, psychology. It would also involve having to work in a prime organization which pays relatively huge sums of money for some meager job I have to accomplish (childish really), to travel to Japan and settle for a residence there, to build a hospital or a dance studio, and lastly, to help my family back and give my parents, especially, a peaceful and ‘justified’ retirement. Although I have stated my family last, these plans generally come in an importance based on the convenience of having them completed as soon, simply meaning first come first serve. Those previously stated would actually have to be thought of happening, or at least as I hope for, in the more distant future say beyond 9 or even 10 years from now. For sooner, my plans or prospect of the future would be to acquire a decent paying job early as next year while I continue my studies. I would also learn more on spending time to enhance my abilities such as dancing, wherein I truly am looking forward to becoming part of a crew. About 4 to 5 years from now, I also envision myself to become a fully pledged independent citizen of the country, though this may start already as early as next year when I am already turning 18 years of age. Now, I am actually quite focusing on my becoming of age more, because only then will I see (and maybe even actually feel) the paths that will truly be for me and from then purge all of my half-assed plans which I try to pursue but only later realize that I am not truly cut for it. As much as I want to draft completely a strict and effective plan for a future I shall tread with these steps called the present, the future will remain a mere contemplation of any man living in this very instantaneous moment if all he does is to draft it like this because the future is an ever dynamic entity that lives and breathes out of our own motivations in the instantaneous moments we live on. Well, as hopeful and motivated as my plans sound, I only wish that I will be as aroused later as now so that these and even greater accomplishments can unfold in the near or distant future. And as muddled and unorganized these thoughts of mine may be, which were only forced articulations of what my plans are for the future, I have only three goals for the future and that is to work for it, then to become as happy, satisfied and free as I want, dream, wish, hope, work, and even need to be and also to share as much of what I will have or feel to as many people around me as I can, or plainly, work, achieve, and share. Simple are the goals of a ripening child like me, yet difficult and complicated are the ways to the acquirement of each desired fruit. How to cite Ten Years from Now Plan, Essay examples

Nursing Assignment Management

Question: Select a global health issue impacting the international health community. Briefly describe the global health issue and its impact on the larger health care system (i.e., continents, regions, countries, states, and health departments). How can health care delivery systems work collaboratively to address global health concerns? Answer: Global health issue: Diabetes As stated by Garber et al. (2013), diabetes is a major health issue with increasing incidence globally. It is a disorder of pancreas where the beta cells are either dead or functions inefficiently. It involves the increase in the level of blood glucose in an individual. It is evident that worldwide around 18 million people dying of cardiovascular diseases are predisposed to it due to diabetes. There are around 350million people across the world living with diabetes (majorly Type 2 Diabetes Mellitus). The incidence of the other type of diabetes Type 1 DM is lower but it is more concerning in terms of threat to the patients life. Impact of Diabetes on healthcare system: Diabetes has a major impact on the healthcare system by increasing the burden of healthcare expense extremely. Studies show that in 2012 the diagnosed diabetes cases cost $245 billion which is comprise of the $176 billion of direct medical cost and $69 billion due to reduction in productivity (American Diabetes Association, 2015). Collaborative working of healthcare delivery systems addressing global health issues: The healthcare delivery systems as interdisciplinary health teams between different profitable and non-profit health organization can efficiently handle the global health issues as diabetes, cardiovascular diseases, etc. Working in collaboration indicates the sharing of resources (physicians, infrastructures, etc) between two or more organization as an effective system to address the health issues. It ensures the providence of relevant and effective care service delivery to the patient for a fast recovery and health management (Pasupathy, 2010). References American Diabetes Association,. (2015).The Cost of Diabetes. Retrieved 24 August 2015, from https://www.diabetes.org/advocacy/news-events/cost-of-diabetes.html?referrer=https://www.google.co.uk/ Garber, A., Abrahamson, M., Barzilay, J., Blonde, L., Bloomgarden, Z., Bush, M., ... Davidson, M. (2013). AACE comprehensive diabetes management algorithm 2013.Endocrine Practice,19(2), 327-336. Pasupathy, K. (2010). Transforming Healthcare.International Journal Of Healthcare Delivery Reform Initiatives,2(2), 35-55. doi:10.4018/jhdri.2010040103

Lifestyles -- Compare And Cntrast Essays - Lifestyle, Personal Life

Lifestyles -- Compare And Cntrast Outline Thesis Statement: There is always a tendency to compare our person lifestyle to that of many years ago. Introduction: Education ? In past, students face less pressure from teachers and parents. ? Today, students are much pressurized to perform I) Community Living in village ? In past, community living in village was more attractive and successful and standard of living was low. ? Today, people are suspicious of their neighbors and it is common to see closed doors in most high-rise flats. II) Advance Technology ? In past, there were no computers. ? Today, we have laptops or notebooks; we can carry it everywhere III) Telecommunications ? In past, we have to travel a lot from one place to another to convey a simple message ? Today, world is very small we can make calls wherever we like. Conclusion: Thus, lifestyle and society of today and that in the past have their own positive and negative issues. There is always a tendency to compare our person lifestyle to that of many years ago. To a certain extent, things were much better in earlier times. Firstly, in the aspect of education, students faced less pressure from teachers and parents. Expectations of these people were often realistic and achievable and this helped to be relaxed and cool as individuals. Today, students are much pressurized to perform well in school to meet to the expectations of their teacher and parents. This is reflected by the numerous tuition sessions and additional lessons they have to attend the more often than not, the academic aspect overrides the importance of social and emotional development. Secondly, community living in village was more attractive and successful in the past; people were drawn together naturally despite their religion or race. They were spontaneous in helping one another. Today, people are suspicious of their neighbors and it is common to see closed doors in most high-rise flats. There is no communications among neighbors in some cases. Thirdly, the purchasing power of a consumer is higher. In the past, standard of living was very low, where as, consumer goods were cheap. Today, a consumer needs to possess more money to purchase basic necessities of life. Of course, the present time has its appeal too. Firstly, with the impressive advance in technology, our life is made more comfortable. The computer system enables one to edit a complete work repeatedly and serves various functions as well. Information can be saved in files and easily retrieved if desired. Even the computers of today are more portable and compact in their designs. A laptop or notebook can be carried around easily. Secondly, the telecommunications services are so advanced that there is greater accessibility to make international calls whenever we like. There is no need to travel overseas to make personal visits when important messages need to be conveyed. Another important positive trail of today's society is the improvement in public transport. With the invention of MRT's, road reduction, noise and air pollution are reduced. With the present increasing focus on environment issues, this is an essential step taken by us. Thus, the lifestyle and society of today and that in the past have their own positive and negative issues. It is important for one to remain objective to see and appreciate the strengths of both times.

DNA Fingerprinting and Profiling essays

DNA Fingerprinting and Profiling essays DNA Fingerprinting is also referred to as DNA profiling and DNA typing. It was first developed as an identification technique in England in 1985. The original use was to expose the presence of any genetic diseases. About three years later it became used to identify criminals through the analysis of genetic material and to settle paternity disputes. It is still used for those reasons today. The DNA fingerprinting process is called gel electrophoresis. It is a process that can sort pieces of DNA according to its size. The process is done by taking samples of DNA from the crime scene and comparing it with samples from the accused. Samples are taken from biological materials like blood, semen, hair, and saliva. In the testing process, the DNA samples are first entered into the wells in a gel-like substance called Agarose. The gel is placed between two electrodes, one negatively charged and the other positively charged. The wells in the Agarose are inserted on the negative side because DNA has a negative charge. Molecules of DNA then travel in lanes toward the positive side. Small molecules will travel farther than the bigger ones because they have an easier time moving through the gel. So the molecules will then be assorted according to their size. Next, the gel is X-rayed to see the parallel bands (showed by black bars on the film) in each lane. The separated molecules of DNA form a pattern of parallel bands that show the structure of the DNA. The pattern should never change for one person. In a court of law, the results of a DNA fingerprinting examination can be used to convict or acquit an accused person. If the accused's DNA matches the one at the crime scene then that person could be convicted. Critics believe that a DNA fingerprint may not yet be reliable enough to use in the court system. They question how accurate a DNA fingerprint is and the cost of it. They believe that it is not very accurate because only a segment o...

Ranking and Social Inequality

Ranking and Social Inequality Ranking is a characteristic of complex societies in which different persons within a society have different quantities or qualities of power, rights and responsibilities. As societies grow in complexity, different tasks are assigned to specific people, called craft specialization. Sometimes specialization leads to status changes. The study of ranking and social inequality in archaeology is based on the anthropological and economic studies of Elman Service (Primitive Social Organization, 1962) and Morton Fried (Evolution of Political Societies, 1967). Service and Fried argued that there are two ways in which ranking of people in a society is arrived at: achieved and ascribed status. Achieved status results from being a warrior, artisan, shaman, or other useful profession or talent. and ascribed status (inherited from a parent or other relative). Ascribed status is based on kinship, which as a form of social organization ties the status of an individual within a group to descent, such as dynastic kings or hereditary rulers. Ranking and Archaeology In egalitarian societies, goods and services are spread relatively evenly among the population. High-ranking individuals in a community can be identified archaeologically by studying human burials, where differences in grave contents, the health of an individual or his or her diet can be examined. Ranking can also be established by the difference sizes of houses, the locations within a community, or the distribution of luxury or status items within a community. Sources for Ranking This glossary entry is a part of the About.com Guide to the Characteristics of Ancient Civilizations, and part of the Dictionary of Archaeology. A fairly brief bibliography of ranking and social stratification has been collected for this entry.

Food science Essay Example | Topics and Well Written Essays - 2500 words

Food science - Essay Example Bacteria require their own chow to produce and increase. There are different kinds of bacteria, which contaminate the food. Each type of bacteria causing food poisoning would be studied along with the symptoms and treatment separately. There are approximately 74 million cases of food poisoning out of which 323,000 hospitalized and nearly 4000 die yearly in the U. S. alone. According to CDC (Centers for Disease Control and Prevention) food poisoning is common in all groups of ages but particularly the children and aged people are most vulnerable to face serious penalties from food poisoning. During 1990 to 1994 numbers of children suffering from food poisoning were approximately 73 million but during the period from1985 to 1989 number of suffering children were 81 million. According to an estimate 400 to 500 children in the U.S die annually from food poisoning. The probability of having food poisoning is in fact very small when the number of food poisoning cases in the population of 21.4 million in Australia. Exact statistics of food poisoning cases are really very difficult to gather because a lot of cases are easygoing and not reported. In the year 2003, the FSIC (Food Safety Information Council) anticipated about more than 4 million Australians experience food poisoning each year. This is obviously a very huge number and this issue needs our deep focus, it also specifies that about 0.03% of meals are infected forms of food poisoning. The most worrying thing about food poisoning is that it can be deadly. Two aged people died by eating infected beef in Victoria in Feb. 2007; another died from food poisoning in hospital this year. These kinds of incidents speed up the need to develop food safety standards. A report published in 2005 reveals that nearly 130 people die from food poisoning every year in Australia. Mostly food poisoning

Management Decision Making Assignment Example | Topics and Well Written Essays - 5500 words

Management Decision Making - Assignment Example It is seen that communication does not follow the proper hierarchy. It is a large organization comprising big information channels. There is a general tendency among employees to bypass their superiors and communicate with their heads directly because he is from the same company. This is a major communication issue as it leaves the supervisors unaware of important information. This creates problems for them in coordinating activities of subordinates. The project tries to analyze the situation using Viable Systems Model (VSM) under the present structure of the organization. Having done this, it tries to look at the other issues that the organization has been facing. A big part of the problem can be attributed to the cultural issues arising out of the fact that the company is owned by three shareholders from three different countries. This is considered to be the minor metaphor. The project then presents the reasons why the above two problems have been chosen as the major and minor met aphors respectively. A particular methodology has been chosen from the system of systems methodologies and the choice for the same has also been justified. Finally, Senge’s five disciplines have been applied to this organization along with examples showing how each weakness can be converted to strength. The project talks about a big organization which has a number of business divisions. The business divisions are distributed among three different shareholders from three different companies. These are well-known companies established in three different countries. The major metaphor looks into the communication problems existing in the organization. The main problem exists in the communication channel in the organization. It is seen that in spite of the presence of a proper hierarchy, employees in the organization tend to bypass their supervisor and communicate with the second level in the organization.

Lower middle class Essay Example for Free

Lower middle class Essay This passage is an extract from M.T. Anderson’s dystopian novel of consumerism and corporate America. The passage is a dialogue between two key characters, Titus and Violet, who each represent contrasting views of the cyber mentality and advertising control. Unlike the passage the novel depicts humanities descent into a decaying society which has no redemption. This passage opens with a short, sharp dialogue between two characters, no names are mentioned and we really don’t know who they are. Yet we sense there must be a bond between them because of the acquiescence of the second character (eg. â€Å"I did†, â€Å"I listened†). We realise that the â€Å"chat† (Anderson, 2002, pp. 96-97) is between the two key characters, Titus and Violet, on their visit to a mall. Clearly the narrator is also the protagonist, Titus, teenager from an upper middle class family, who for the most part is content with his consumer lifestyle. In this conversation Violet is forcing him to question and â€Å"resist the feed† (Anderson, 2002, pp. 96-97) but he is clearly too entrenched within the program to resist. Although he helps her create wild consumer profiles while at the mall, his background helps him resist her strong push to break away from â€Å"those† (Anderson, 2002, pp. 96-97) people. Titus is brainwashed to accept the trademark marketing of the feed because he was â€Å"chipped† as an infant. Although he appears compliant in this passage, it is obvious that he is only doing it to please Violet, â€Å"alright†¦ok† (Anderson, 2002, pp. 96-97). Just like in the rest of the novel Titus is blind to Violet’s urgency in escaping the feed. It is clear he is unaware of the environmental disasters that are happening around him globally and as the passage suggests he is prepared to accept the status quo and conform because in his words â€Å"that’s the feed so what† (Anderson, 2002, pp. 96-97). He is so oblivious of the dangers around him, he doesn’t even realise that her resistance is causing her slow death. The â€Å"she† in the passage, is obviously Violet. She is the one directing and controlling the dialog between the two teenagers. It is clear that she has a sense of desperation and perhaps paranoia, because she recognizes that they are watching us â€Å"right now† (Anderson, 2002, pp. 96-97). Her ramblings sound ridiculous to Titus despite the fact that he does exactly as she says. Violet’s plan in this passage is to resist the feed by tricking them into thinking that she has a wide and random assortment of interests in advertising. The reader is reminded that Violet is not a mainstream teenager, she has been raised by an eccentric parent and was home schooled. Making her different to Titus and his friends, who got their implant at infancy she received hers at the age of seven. Violet views the feed negatively, different from Titus and his friends, perhaps because she comes from a lower middle class background. Anderson creates her to challenge the system she is living under, as she says in the passage â€Å"they tried to figure out who you are†¦make you conform†¦it’s like a spiral† (Anderson, 2002, pp. 96-97). Her disgust and her rebellion against this social norm that everybody else accepts will eventually shut down her body parts and because her father cannot afford repairs, her body will go into malfunction and she will eventually die. In fact the book ends with Violet dying and the feed saying â€Å"everything must go† (Anderson, 2002). This death creates a voice from Anderson suggesting a society of apathy and hopelessness. The narrative of this passage positions the reader to take sides. It is unclear just how contrasting the belief of the two characters is. The narrator is clearly submissive and the reader is eager to find out why. Why does he do as she asks? Why does he listen as she asks? One is keen to find out the reason behind her pushiness. The passage opens with â€Å"she said† (Anderson, 2002, pp. 96-97) and in the first two lines, he â€Å"looks around† (Anderson, 2002, pp. 96-97) as she tells him to, he â€Å"listens† (Anderson, 2002, pp. 96-97) as she instructs him, but it is clear at the end of the passage that he does not necessarily agree, as he says â€Å"so what?† (Anderson, 2002, pp. 96-97). The mall is used symbolically and metaphorically to represent the social demographic of these two teenager’s lives and it is here that Violet is trying to convince Titus to distance himself from the tentacles of the cyber octopus that is the feed. In fact, the telepathic closeness that this feednet creates between people is obvious in the first couple of lines of this passage, where one character agrees with the suggestions of the other. The passage is structured with a combination of sentence lengths, it opens and closes with very short sharp phrases, almost building up into a vortex of explanation. In the middle of the passage sentences are longer because there is so much more to explain, making meaning difficult to understand. There is a distinct pattern of alliteration used as a force of reinforcement, â€Å"she said† (Anderson, 2002, pp. 96-97) and â€Å"wanting, watching, waiting† (Anderson, 2002, pp. 96-97). The tone of the passage begins with a casual conversation between two teenagers and develops almost into a political rhetoric. The conversation is almost childlike, simple, about â€Å"toys† (Anderson, 2002, pp. 96-97), about â€Å"things† (Anderson, 2002, pp. 96-97), about â€Å"games† (Anderson, 2002, pp. 96-97), hiding a more sinister and psychological message. The passage replicates Anderson’s overall view of society. He uses the language of youth culture, presenting the novel/passage in the first person narrative through Titus who is often unlikeable and unpredictable. In the passage the reader is positioned to accept Violet’s (her) view of the world because we cannot trust Titus’ biased point of view. Nevertheless, Anderson has created authentic adolescent voices, sometimes humorous but always honest. Titus represents the apathetic accepting team and Violet of course incites the reader’s admiration for her challenge to a society, which is overlooking the dangers of overpowering consumerism. We cannot fail but see Anderson’s satire through Violet’s voice and his criticism of wealth, status, consumerism, corporate America, messaged advertising, conglomerates, and a society falling into a universal disaster of its own making. The passage is short but captures the essence of Anderson’s meaning and criticism of societies obsessed with consumerism.

Therapeutic Placebo Effect:A Mind/Body Connection :: Biology Essays Research Papers

Therapeutic Placebo Effect:A Mind/Body Connection Imagine you go to your doctor for chronic back pain and she tells you that she's going to give you a drug, yet she's not sure of its effectiveness because only approximately 40% of her patients have found it to be beneficial. How sure will you be that the outcome of this treatment will be positive? However, what if your doctor tells you she is giving you the newest, most beneficial drug treatment on the market and that she is very sure of how helpful it will be? Imagine the difference just a simple positive statement from your doctor will make when you take the pill every day. Not only will you be trusting of your treatment, but that trust will lead you to be confident (Endnote 1) that you will feel better - and in most cases, you will. This is an example of the placebo effect - a self-made natural healing response of the body. No matter the fact that in both instances your doctor is giving you the same medication, her belief and yours in the treatment will most likely result in more positive effects. Many people argue that alternative methods of healing (such as hypnosis, therapeutic touch, homeopathic remedies, etc) are basically a placebo effect taking place. Yet, doesn't this fact prove the power of our minds both in health and in issues of pain management? Most modern scientists tend to separate the mind from the body, at least implicitly, suggesting the "mind" is simply a construct with little meaning. The one-cause, one- cure philosophy of science today often disregards the role of the mind in health and healing. Yet many of us even daily acknowledge the power of the mind when we say "oh, you're not sick- it's all in your mind". The placebo effect is not totally understood, yet this fact should not lead anyon e to believe that its effects should be discounted. The placebo effect has been documented to be very powerful. A placebo is a medicine or other kind of treatment that seems therapeutic, but in reality is inert and pharmacological inactive (2). The placebo effect is "a change in a patient's illness attributable to the symbolic import of a treatment rather than a specific pharmacologic or physiologic property" (3). Note that a placebo is not even necessary to result in a placebo effect.

AT&T Wireless Case Essay

1. [10 points] Describe the cost behavior in the wireless industry. What are the implications of this cost behavior for cost-volume-profit (CVP) relationships? Cost behavior is how a company’s costs change given a change in that company’s activities. Variable costs are costs that change proportionately with the changes in a company’s activities. In contrast, the costs that do not change with a change in a company’s activities are known as fixed costs. In the case of AT&T, costs are focused primarily into the fixed category. This means that as the company’s activities shift, its costs remain relatively unchanged. This combination of high fixed costs and low cost variable costs gives AT&T and the rest of the industry a large amount of operating leverage. The high operating leverage of AT&T means that the company utilizes a higher risk strategy which leads to higher profits as volumes increase. Essentially, as long as AT&T maintains a volume that covers at least its fixed costs, any additional volume translates into profit. This works both ways however, if volume decreases below the threshold for covering fix ed costs then every decrease in volume yields proportionately equal losses. According to the case, there is little cost associated with text messaging. The case states that text messaging has an incredibly low variable cost, estimated at only a few cents per text. So basically, once AT&T has covered the cost of the required infrastructure to facilitate text messages, any revenues garnered from text message and virtually pure profit. 2. [5 points] What are the key cost drivers? Can a cost driver be used to continually raise prices? A cost driver is the root cause of why a cost occurs. For AT&T and the wireless industry there are several cost drivers. The most obvious ones in this case would be the number of texts sent per minute and the number of customers handled by the carrier. However, there are many more. These include the number of cell towers in the area and the amount of database  storage needed for handle the messages. In addition, individual cell phone plans and how many devices that are currently handled by a carrier in a given area are cost drivers. The primary cost driver used for the purpose of determining costs in this case is the amount of texts per minute. In this case, with its high fixed costs and low variable costs, any given change in volume will have little effect on costs. So, for AT&T, the cost drivers are unlikely to raise prices. However, this is not the case for all industries. If a company has high variable prices and low fixed prices we would expect the opposite. 3. [15 points] What does it cost AT&T to send a text message?[Consider costs of the channel, billing cost, storage cost] Based on this cost, what is AT&T’s profit margin as a percentage of its short message service (SMS) text messaging business? [Consider per-use pricing and package pricing] The case states that the average cost per voice minute is $0.07. From this the case determines that the equivalent amount of texts that can be sent, given the data transmission rates, is eighty-one. Thus the cost per text can be calculated as: $0.07 / 81 = $0.0008641 per text This, however, is not the total cost of a text. We must also factor in the costs of billing, databases, and storage. The case estimates the cost of billing at twice that of the wireless costs. Therefore we calculate the cost of billing as: $0.0008641 x 2 = $0.0017283 per text Database costs are estimated to be $10 million and AT&T is expected to carry 1% of the 3.5 trillion in world traffic. Knowing this we calculate the cost of storage as: $10 million / ( 3.5 trillion x .01) = $10 million / 35 billion = $.0002857  per text The cost of storage is assumed to be negligible in the case. However, I felt that it would still be interesting to calculate the cost. The case states the cost of storage to be $1,000 per terabyte and that worldwide traffic requires 1,343 terabytes of storage. Given that AT&T carries only 1% of the traffic storage costs can be calculated as: ($1,000 x (1343 Tb x .01) / 35 billion = $13,430 / 35 billion = $0.0000003837 The combined cost of sending a text is thus: $0.0008641 + $0.0017283 + $0.0002857 + $0.0000003737 = $0.002878 To calculate the profit margin, we simply divide gross profit by total revenue. We will take into account the profit margins for three of AT&T’s data plans. The per message plan which charge $0.20 per text, the $5.00 for 200 messages plan, and the $15 for 1500 messages plan. Per message plan: ($0.20 – $0.002878) / $0.20 = 98.56% $5 plan: (($5.00 / 200) – $0.002878) / ($5.00 / 200) = 88.49% $15 plan: (($15.00 / 1500) – $0.002878) / ($15.00 / 1500) = 71.22% 4. [5 points] How strong a relationship should exist between the price charged to a customer for a good or service and the cost of providing that good or service? Explain. It depends largely on the profit goals of any given company and can vary wildly depending on a number of factors such as whether a company is nonprofit or not. In the case of AT&T, the price should at least cover the cost of the product in order for the company to break even. Any amount greater than that will translate into profits. AT&T should price their products based on the supply and demand of the given products. For text messaging, the demand is massive and AT&T gauges their prices accordingly. However, I feel that a degree of morality should be taken into account. I know that in the business world morality is generally ignored in search of profits. But with text messaging, they are metaphorically printing money for themselves. The cost of sending a text message is infinitesimal compared to what they charge their customers. The sad truth is that as long as we remain willing to pay their price for the service they will continue to charge it. 5. [5 points] Why is the price that AT&T charges to transmit a kilobyte of data via text message so much higher than the price charged to transmit a kilobyte of data via a Smartphone? The price of text messaging is higher than simply transmitting data by smartphone largely because of supply and demand. The wireless industry prices their products based on demand. Currently, the demand for text messaging is high and still growing. Because of this prices remain high. Perhaps if the average consumer was more aware of the cost of texting this would change their preferences and cause the price to ultimately drop. Texts are not the only source of revenue for the wireless industry. For example, the industry also experiences revenues from sales of devices such as cell phones. The industry prices their devices in order to compete with others in the industry and this leads to low prices in the device market. The revenue from texts is used to offset the loss of potential revenues in the device market. 6. [10 points] What should the management of wireless firms seek to do now? Wireless firms should seek to improve their infrastructure to increase the capacity and efficiency of their networks. This would allow the firms to handle a larger amount of data and improved rates. This would, in turn, increase the amount of customers that the firms could service and would increase the firm’s revenues. In the case of the wireless industry, an increase in revenues would likely lead to proportionately large increases in profits. The most efficient ways to improve the wireless infrastructure is to add additional towers and storage capabilities. According to the PCIA, revisions in networking policies would also help to achieve this goal. By  allowing the wireless industry access to existing support structures such as towers, buildings, water tanks, and utility poles, the need for constructing expensive cell towers could be eliminated. In fact, the new generation of antenna systems no longer require the construction of older cell towers and are designed to be at tached to the previously mentioned pre-existing support structures.

Information Businness Essay

1. What management, organization, and technology factors were behind the Cincinnati Zoo losing opportunities to increase revenue Three main reasons why investments in information technology do not always produce positive results – Information quality which mean High-quality decisions require high-quality information – Management filters which mean Managers have selective attention and have variety of biases that reject information that does not conform to prior conceptions – Organizational inertia and politics which meStrong forces within organizations resist making decisions calling for major change 2. Why was replacing legacy point-of-sale systems and implementing a data warehouse essential to an information system solution? High-velocity automated decision making Made possible through computer algorithms precisely defining steps for a highly structured decision Humans taken out of decision For example: High-speed computer trading programs i. Trades executed in 30 milliseconds ii. Responsible for â€Å"Flash Crash† of 2010 Require safeguards to ensure proper operation and regulation 3. How did the Cincinnati Zoo benefit from business intelligence? How did it enhance operational performance and decision making? What role was played by predictive analytics? Business intelligence Infrastructure for collecting, storing, analyzing data produced by business Databases, data warehouses, data marts High-velocity automated decision making Made possible through computer algorithms precisely defining steps for a highly structured decision Information systems can only assist in some of the roles played by managers 4. Visit the IBM Cognos Web site and describe the business intelligence tools that would be the most useful for the Cincinnati Zoo. introduces the concept of business intelligence and analytics. The text gives the example of Hallmark Cards, which uses SAS analytics software to analyze buying patterns and determine the most effective marketing plan for different types of customers. For example, which customers would respond best to direct mail or e-mail, and to what types of messages. It is important to understand that business intelligence and business analytics are products defined by hardware and software vendors. This is also one of the fastest growing segments in the U.S. software

QUIZ What grade you should teach based on your personality

QUIZ What grade you should teach based on your personality Becoming a teacher is such a rewarding fulfilling career. Teachers have the ability to make learning fun with creative spins on new concepts, constantly learning, and being able to still enjoy having summers off. As a teacher, you inspire and impact the lives of many children. Thinking about becoming a teacher but not quite sure what grade you should teach? This quiz is perfect to help you decide what grade you should teach based on your personality.Source [ Playbuzz ]

Causes and effects of childhood obesity

Causes and effects of childhood obesity Childhood obesity has become a worldwide epidemic, and the condition is now obvious much earlier in life. Thirty years ago, less than five percent of children were considered obese. Today’s figures put the number of obese American children somewhere between 12 percent and 15 percent! That translates into millions of children, preteens, and teens suffering from very adult conditions like diabetes and depression related to weight gain (Tessmer, Beecher, & Hagen, 2006). Overweight and obesity in childhood are recognized to have significant impact on physical and psychological health. There are several causes that lead children to become obese. Childhood obesity is now considered a disease and is diagnosed by doctors. Not all children that watch television several hours a day or are inactive or just eat mal-nutritious foods develop obesity, many children get obese because of genes inherited from their parents. Some children become obese because of their lifestyle. For example, la te-day or night eating, snacking and other behavioral behaviors have influence on the progress of obesity. Moreover, social and economic conditions are shown to have a significant relationship to nutrition and dietary intake. In addition, there are certain effects resulted from childhood obesity such as physical, mental, emotional, and social effects. Obesity in childhood is responsible of early development in girls and delayed development in boys. It’s also found to be associated with numerous medical problems related to physiological, metabolic, and structural changes. What is more is that obese children are more likely to develop psychological problems. Physical, social, and mental well-being is considered health related quality of life. Low self-esteem and social discrimination can be noted in obese children due to physical limitations, feelings of isolation or loneliness, and teasing from class mates. Causes and Effects of Childhood Obesity Childhood obesity has become a worldwide epidemic, and the condition is now obvious much earlier in life. Thirty years ago, less than five percent of children were considered obese. Today’s figures put the number of obese American children somewhere between 12 percent and 15 percent! That translates into millions of children, preteens, and teens suffering from very adult conditions like diabetes and depression related to weight gain (Tessmer, Beecher, & Hagen, 2006). Obesity is defined as a disproportionate buildup of stored fat tissue when compared to other tissues. Childhood obesity is now considered a disease and is diagnosed by doctors. Children become overweight for a variety of reasons. The most common causes are genetic factors, lack of physical activity, unhealthy eating patterns, or a combination of these factors. Moreover, socio-economic factors have influence on children, which may cause a child to become obese. In addition, there are certain effects resulted from childhood obesity such as phys ical, mental, emotional, and social effects. Diagnosis of Childhood Obesity Only a doctor can diagnose children for obesity by evaluating adiposity, or â€Å"how much fat a person has.† Adiposity can be assessed using different ways, for example, by using an underwater scale, or by an MRI, but these methods are considered excessive and expensive. Another way of evaluating children for obesity is by measuring the distribution of body fat. Also, a chart called the body mass index (BMI) is used to optimally measure the amount of fat person carries most frequently to differentiate between just an overweight child and the one who is really obese. In addition to BMI and charting weight on the growth charts, the doctor also evaluates the family’s history of obesity and weight-related health problems, such as diabetes, the child’s eating habits and calorie intake, the child’s activity level, and any other health conditions the child may have.

Organisational Analysis Essay Example | Topics and Well Written Essays - 2000 words - 3

Organisational Analysis - Essay Example She meets with an accident, after which she asks Ed Masry, a lawyer to sue the person who hit her. Ed promises her to win the case, but as the only evidence is that of the testimony of Erin herself, the twice-divorced, unemployed single mother stands no chance against a socially respected doctor. In her desperation to find a job, she accuses Ed Masry of failing her and forces him to give a clerk’s job in his own office. Though she lacks the necessary skills and prior experience, she goes about picking her way through the job. While filing papers one day, she comes across a real estate case in Hinkley. What grabs her attention is the fact that there are medical records of the Jensens family amidst the various real estate papers. Taking the permission from Ed to dig further, she goes to Hinkley to meet the family. Her investigations unfold a large conspiracy by the billion dollar company PG&E. The company has been knowingly polluting the area around Hinkley by leaking a toxic chemical called Hexavalent Chromium into the underground water, which causes serious ailments like Cancer. To cover this up, the company had offered to buy the land around Hinkley, thereby resulting in the real estate case of Jensens. It soon becomes apparent to Erin that not just their client, but most of Hinkley’s residents are being affected by Hexavalent Chromium in one way or the other. Erin goes on to persuade Ed and the rest of the neighborhood to take on the mighty corporation through a legal suit. Her determined fight to win the â€Å"largest settlement ever paid in a direct-action lawsuit†, forms the rest of the story. (Litoff 2011). Although the protagonist is not a typical employee nor does the story evolve around a big time organization, it is a story that is based on reality and has all the elements of an organizational life – individual goals and aspirations, social, cultural

Starbucks Research Paper Example | Topics and Well Written Essays - 1000 words

Starbucks - Research Paper Example SQC is divided into descriptive statistics, Statistical Process Control (SPC), and acceptance sampling (Reid & Sanders 2011). In the case of Starbucks the most appropriate statistical method is SPC which is used to determine whether an operation or a process is running as it should or not. The quality characteristics of the service will be monitored by SPC so as to determine any discrepancies in the processes that will impact the quality of the service. Also, it will measure the present quality of the service. The process involves the setting up of an upper and lower control limits and the inspection of a random sample. The sample is then measured for the specific characteristics. A process is said to be â€Å"out of control† if its average value of the characteristic is greater than the upper limit or smaller than the lower limit. The identification of variations by SPC allows the determination of causes due to which the processes is not functioning as required. These variati ons are not built-in but are caused due to various circumstances. Some variations might include turnaround time, cycle time, takt time, the taste and aroma of coffee, declination in sales of a particular product and so on. ... Keeping the changing demands of the environment, the available technology, and the skills and abilities of the workers in consideration, jobs should be designed such that it enhances employee motivation (Robbins & Coulter 2012). Starbucks’ operation involves diverse job characteristics. Its employees play a significant role in the completion of tasks and are therefore the most important resource for the organization. The process of a Starbucks coffee starts from the farmers who grow the beans. Next, the bean selection is done carefully to keep consistency in taste and quality. Then these beans are transferred to roasters where these beans are roasted to enhance its flavor. Finally the coffee arrives at the counter where the barista serves coffee to its customers. The tasks at each stage involve a wide skill variety and task identity. Its retail jobs include a regional manager, after which comes district manager, then a store manager, assistant store manager, shift supervisors, and baristas. Employees are able to gain knowledge as a result of feedback provided about their performance which provides a way to evaluate their performance. One feature of a Starbucks barista is that they are trained to prepare the different beverages that are sold. This allows Starbucks to get an economical advantage as it allows it to sell the coffees at a lower price. However, the choice of drinks may be limited. The 24 hour service provided by Starbucks outlets also provide them with an advantage as customers might want to drink coffee at anytime. Its work design has enabled it to manage numerous stores at various locations thereby allowing market dominance in the sector. However, competitors are emerging which is why Starbucks needs

How did bay of pigs lead to cuban missle crisis Research Paper

How did bay of pigs lead to cuban missle crisis - Research Paper Example The situation that followed the Second World War was the period of Cold war that lasted up to early 1990s and when the Soviet republic disintegrated. During the period of the Cold War, many political and economic developments were realized ideologically. Thought there were no direct military combat in the Cold War, the period was characterized by many serious allegation of the two blocs; the US and USSR. Propaganda was one of the weapons used during this period, this made tension to build up within the two countries and at one point during the cold war, it almost sparked to a direct military confrontation but this never was. This was the Invasion of the Bays of Pig and the subsequent Cuban Missile crisis. Scholars and policy makers undoubtedly believe that the occurrence of the two scenarios in the 1961-62 constituted cold war peak since US and USSR almost faced one another in what could easily turn to be Third World War (Jones, 2008). Bay of Pigs is situated in the South Cost of Cuba; the development that took place in the coastal part of Cuba necessitated the missile crisis. A military revolution took place in Cuba in 1959 in which Fidel Castro overthrew Fulgencio Batista and developed very close ties with the then Soviet leader Nikita Khrushchev (Henriksen, 2006). During this time US was not in good books with USSR and the Cuban association with USSR alarmed US. The cause of the tension was all about the attempt of USSR to use Cuba as their proxy to propagate the socialism policy in the whole of Latin America. America was worried following this move and wanted to oust Fidel Castro in a military disguise. During the tenure of Eisenhower, a plan was hatched that accepted to train the Cuban exiles in the US to attack and overthrow Fidel’s administration through the support of the Cuban people that America thought were also anti the Fidel’ administration. The plan failed and Nikita having realized that his sympathizer was attacked,

Meanings Of Intelligence And Adaptive Behavior Education Essay

Meanings Of Intelligence And Adaptive Behavior Education Essay Meanings of Intelligence and Adaptive Behavior Intelligence refers common mental ability applied by individuals in reasoning, calculating, perceiving analogies and relationships or in learning new information. Intelligence also entails general mental capacity to store and effectively retrieve information, adjust to new information as well as fluency in language use. Therefore, intelligence is the perceived capacity not only in learning and understanding new situations, but also in adapting to those situations and/or environment. Mental retardation (i.e. MR) is a psychological condition characterized by significant limitations in an individuals present intellectual functioning. MR is usually characterized by an intellectual functioning which falls below average. The condition is accompanied with limitations in adaptive skills such as communication, social skills and academic skills, among others (Weiten, 2008). A teacher can use various teaching styles to adapt to the need of the mentally retarded learners. First, the special teacher ought to identify the life skills that the students ought to learn. Life skills are basic proficiency and may include skills such as grooming, dressing and working ability. After skills are identified, the instructor ought to avail a learning atmosphere that will facilitate the learning process. This approach enables the learner to effectively generalize the taught skills into their home environment more quickly. Additionally, the teacher should break the skills to be taught into simple and sequential steps which are measurable. This will enable the learner to gain knowledge of complex activity step by step. For instance, in teaching the basic skill of cleaning the kitchen, the skills should be broken down into possibly; first taking the utensils to the kitchen, turning the sink and finally washing the dishes. Similarly, the teachers should share the skill bein g taught with the learners together with their caregivers so that they can be monitoring the learners progress in practicing the taught skills at home. Such techniques assist in enhancing quick mastery of the skills being taught (Weiten, 2008). Similarly, an instructor teaching mentally retarded students should observe consistency on teaching a particular skill so that the learners can own the skill. This will help reduce stress and anxiety when learning challenging skills. Consistency helps to build the students confidence as mastery of the concept is higher when repetitive teaching is employed by the instructor. Similarly, for the students with mild retardation, the teacher should use over learning to teach cognitive related information. Students with mild retardation are slower in mastering a particular concept than the normal learners. Over teaching will help the special learners to catch-up with the normal learners under common mainstream classes. For students with severe mental retardation, instruction should emphasize on various motion exercises to enhance the adoption of basic skills (Baker Aunsworth, 2004). Assessment of learners with mental disabilities is associated with a variety of problems. First, the assessment instruments have been criticized for ignoring cultural differences in evaluation procedures. Insensitivity to cultural differences may possibly lead to negative labeling and misdiagnosis. Mislabeling has negative effects to the learners being assessed because it usually leads to wrong diagnosis. Additionally, evaluation instruments if not carefully used may affect students self- esteem. In carrying out assessment, special personnel should put into consideration ethical issues that if misused may have detrimental effect on the learner. Individuals with mental retardation exhibit various characteristics depending on the level or the perceived degree of retardation. According to Baker Aunsworth (2004), learners with severe mental retardation usually requires service form the teacher and caregivers throughout their lives. Most individuals with severe mental retardation also have multiple disabilities such as difficulties in communication and mobility challenges. In most instances, mobility is aided by use of wheel chairs while communication difficulties are taken care of by teaching the learners alternative means of articulating their ideas with peers. Learners with severe retardation find complex subjects that require abstract reasoning difficult. Therefore, these learners taught to be basic life skills which are very essential in their normal living. This implies that the learners undertake education for the purpose of gaining life skills because they are incapable of comprehending abstract information. Additionall y, these categories of learners most often than not exhibit common syndromes like down syndrome, which is a big challenge to their intellectual capacity as well (Balla Ziegler, 1983). Due to the perceptible nature in their intellectual ability this category of learners requires special education. Moreover, students with mild mental retardation usually need limited support. This category of learners usually indicates moderate or even mild delays in communications and academics performance levels compared to normal learners. Additionally, the development of children with mild mental retardation is delayed compared to their non-disabled peers. Delays in development usually have an effect in reducing the kids cognitive abilities. Learners under this category usually experience difficulties in grasping complex subjects which require prolonged concentration or abstract reasoning. As such, special teacher or instructor ought to use over teaching to enhance mastery of concept taught. Over teaching requires the instructor to deliberately exercise individualized teaching by giving the needy student more attention than the normal learners. More often, these learners fall between third and fourth grade by the time they finish high school (Balla Ziegler1983). In conclusion, teachers should employ adaptive behavior when teaching students with special needs to enhance effective learning. Employing variety of teaching strategies would work-out to enhance students concentration-span. Similarly, parents and other concerned organizations should partner with special teachers fraternity in helping the learners with severe mental retardation master, practice and perhaps retain basic skills way from school.

Essay on Dysfunctional Families in Song of Solomon -- Song Solomon ess

Dysfunctional Families in Song of Solomon    The African American families in Toni Morrison's Song of Solomon present abnormality and dysfunction. Normalcy, seen in common nuclear families, is absent. The protagonist, Milkman, is shaped by his dysfunctional relationships with parental figures.    The abnormality of the mother and child relationship is apparent in Song of Solomon. The mother figure seems to have misguided hopes. Toni Morrison, presents an image of an unnatural, extended time of maternal bonding. The character, Ruth, breastfeeds her son, Milkman, until he is four or five years of age. Ruth breastfeeds Milkman for this unnaturally lengthy amount of time because it makes her feel like her son is a part of her. Breastfeeding him gives her immense pleasure and satisfaction. However, she hides her indulgence from the rest of the family until Freddie the janitor catches her. She knows it is wrong, but it makes her daily life bearable.    The children display a mild amount of disrespect leading to severe denial of motherly compassion. We see this in a passage from Song of Solomon.    "He had never loved his mother, but had always known that she loved him. And that had always seemed right to him, the way it should be. Her confirmed, eternal love of him, love that he didn't even have to earn or deserve, seemed to him natural(79)."    Milkman has a peculiar view of his mother. He did not think of his mother "as a person, a separate individual, with a life apart from allowing or interfering with his own(75)." Milkman does not think of his mother as an individual who needs his love or as a woman. To him it her duty in life to love him. He sees her as a frail creature that needs protection f... ...is son has struck him. Yet, he feels pride in his son for standing up to him.    Song of Solomon, joined by the dysfunction in the families, present an insightful image of the individual and the family of African Americans. Milkman, gained strength and courage through the trials of abnormal, sometimes abusive upbringings. Each scar, whether it was mental or physical, was a lesson learned.    Works Cited: Byerman, Keith. "Songs of the Ancestors: Family in Song of Solomon." Approaches to Teaching the Novels of Toni Morrison. Ed. Nellie McKay. New York: MLA, 1997. Middleton, David. Toni Morrison's Fiction: Contemporary Criticism. New York: Garland, 1997. Morrison, Toni. Song of Solomon. New York: The Penguin Group, 1977. Storhoff, Gary. "'Anaconda Love': Parental Enmeshment in Toni Morrison's Song of Solomon." Style 31.2 (1997): 290-309.

Self Ananlysis Test

Self Analysis Report Behaviour in Organizations Submitted by: Ajitha Katakam (PGP25249) I. WHAT ABOUT ME? A. Personality Insights 1. What’s My Basic Personality? Extraversion Agreeableness Conscientiousness Emotional Stability Openness to Experience 2. What my Jungian 16-type personality? (ISTJ etc. ) 3. Am I type — A? 4. How well do I handle Ambiguity? 5. How creative am I ? 7 11 8 10 10 INTP 105 (A-) 28 -5 Attach Value Filled Questionnaire 34 55 -3 B. Values and Attitude Insights 1. What do I value? 2. How involved am I in my job? 3. How satisfied am I with my job? 4. What are my attitudes towards workplace diversity? C.Motivation Insights 1. What motivates me? Growth needs Relatedness needs Existence needs 2. What are my dominant needs? Achievement Affiliation Autonomy Power 3. What rewards do I value most? 4. What is my view of the nature of people? 5. What are my course performance goals? 6. How confident am I in my abilities to succeed? 7. What’s my attitud e toward achievement? Fall Reward 8. How sensitive am I to equity differences? 9. What’s my job’s motivating potential? MPS 10. Do I want an enriched job? 3. 9 18 11 15 16 Attached 23 10 45 17 45 16. 3 14 16 14 D. Decision Making Insights 1. What’s my decision-making style? IntuitiveRational 2. Am I procrastinator? 3. How do my ethics rate? 18 Attach your results 34 35 Attach your results 89 E. Other 1. What’s my emotional intelligence score? 2. What time of day am I most productive 3. How good am I at personal planning? 4. Am I likely to become an entrepreneur? II. WORKING WITH OTHERS A. Communication Skills 1. What’s my face-to-face communication style? Dominant Dramatic Contentious Animated Impression Relaxed Attentive Open Friendly 2. How good are my listening skills? -1. 1 -0. 6 0 1 0. 2 -0. 4 -0. 4 -1. 2 -0. 5 42 B. Leadership and Team skills 1. What’s my leadership style? People Oriented Task Oriented 2.How charismatic am I? Managemen t of attention Management of meaning Management of trust Management of self Management of risk Management of feelings 3. Do I trust others? 4. Do others see me as trustworthy? 5. How good am I at disciplining others? 6. How good am I at building and leading a team? 12 16 15 13 14 12 4 53 17 81 31 Reward Coercive Legitimate 2. 2 1. 7 4 10 9 C. Power and Conflict Skills 1. How power-oriented am I? 2. What’s my preferred type of power? Expert Referent 3. How good am I at playing politics? 4. How well do I manage impressions? Self-promotion Ingratiation Exemplification Intimidation Supplication 5.What’s my preferred conflict-handling style? Competing Collaborating Avoiding Accommodating Compromising 6. What’s my negotiating style? 4. 5 4 74 1. 75 1. 25 1. 25 1 1 18 16 10 15 14 21 III. LIFE IN ORGANIZATIONS A. Organization Structure 1. What type of organization structure do I prefer? 2. How willing am I to delegate? 3. How good am I at giving performance feedback? St rengths Weaknesses 52 63 2 2 25 4. 86 24 31 67 67 139 3. 04 B. Careers 1. What’s the right organizational culture for me? 2. How committed am I to my organization? 3. Am I experiencing work/family conflict? 4. How motivated am I to manage? . Am I well-suited for a career as a global manager? C. Change and stress 1. How well do I respond to turbulent change? 2. How stressful is my life? 3. Am I burned out? FIRO-B Inclusion Expressed Wanted Total 2 1 3 Control 5 2 7 Affection 2 4 6 Total 9 7 16 SPIRO SUMMARY SHEET PARENT Nurturing Supportive OK Styles 8 Rescuing Not-OK Styles 9 Under-Developed OK Ego States Operating Effectiveness Quotient Dominant Style Backup Style 7 10 6 3 13 6 Prescriptive 13 Task Obsessive 10 Bohemian 5 Aggressive 8 Sulking Regulating Normative Problem Solving ADULT Creative Innovative CHILD Reactive AdaptiveConfronting Resilient ? 45 Rescuing Supportive ? 43 Prescriptive Normative 58 Problem Solving Task Obsessive 70 Innovative Bohemian ? 100 Confronting Aggressive ? 33 Sulking Resilient IV. SOME PERSONAL INFORMATION (a)Name: Ajitha Katakam Age : 23 Gender:Female (b)Education B. Tech (Metallurgy and Materials Science) (c) CGPA: 6. 91 (d) Annual Family Income: 5 lakhs (e) Work experience: 22 months Roll No. : PGP25249 What do I Value? What Rewards I value most? How do my ethics rate? How good am I at personal Planning? Personality: My Big Five scores indicate moderate scores on all the five factors.The Jungian type is INTP which suggests that I am socially cautious, enjoy problem solving and highly conceptual. My score of 105 on the type- A test shows that I am A- suggesting I have a few traits of type- A personality. I can tolerate ambiguity but I am not creative. My most important terminal values are Pride in accomplishment, lasting friendships and Happiness where as my most important Instrumental values are Truthfulness (honesty), Assertiveness and Education & intellectual pursuits. I have moderate job involvement, low job satisfa ction and am pessimistic to work place diversity.My motivation for growth, relatedness and existence are high and on the same level. My dominant need is for achievement and the least is for affiliation. I am flexible in my perception of others, have strong course performance goals and strong self-efficacy. I have a very low job motivating potential and moderate response to job enrichment. My score on procrastination is towards the lower side suggesting I do not postpone or delay often. Though my ethics in some areas are concurrent with the majority they differ in most areas. I have EQ close to strong Emotional Intelligence and am proactive.I am an intermediate person having no particular preference between morning and evening. I need improvement in personal planning. Working with others: My low scores on all communication styles suggest my lack of dominant style and moderate listening skills. My leadership style is people oriented, however task oriented leadership is also comparable . I am fairly charismatic. I have low trust in others but I am perceived as trustworthy. I have some deficiencies in disciplining others and I am in the second quartile relating to building and leading a team.I have a high Mach score and good political skills. My preferred types of power are expert, legitimate, referent and my preferred conflict handling style is competing. I do not use impression management techniques but have good negotiating style. Life in Organizations: I have no clear preference between mechanic and organic design. My delegation skills need substantial improvement and I have significant self perceived weakness. I have a slight preference for informal, humanistic, flexible and innovative cultures. I faced moderate work/family conflict.I am highly motivated to perform managerial functions but my potential for success as a global manager is slightly low. I have low susceptibility to stress induced illness. I am not comfortable with turbulent changes and need to re -evaluate my priorities to avoid burnout. FIRO and SPIRO: My FIRO scores indicate low expressed affection, inclusion and moderate control. In the wanted category, I scored moderately on affection and low in inclusion and control. SPIRO scores indicate I need to improve in parent and child states.

Physics ISA Thermistor generalised Paper 1 guide Essay

1. My hypothesis is that the resistance decreases as the temperature increases. I predict my results will have a negative correlation, and that as the temperature 2. http://www.gcsesciencemethods.co.uk/2014/05/thermistor-resistance-dependent-on.html http://www.nuffieldfoundation.org/practical-physics/effect-temperature-thermistor The first method contained a risk assessment as well as a choice of two methods, one with a digital multimeter as well as one with a power supply and an ammeter. The second method has an explanation as to how a thermistor works, but I chose the first method because it had a multimeter method, which is easier than using a power supply and an ammeter, as it reads resistance directly in Ohms. 3. The equipment I will use is an NTC Thermistor, Hot Water (200ml), Cold Water (200ml), Beaker (500ml), Thermometer (0-100c), Digital Multimeter, and Connecting leads. You will need to boil water (at least 200ml) and put it in a beaker of at least 250ml, and then the same with normal water. You will then need to use connecting leads to connect the digital multimeter to the thermistor. You will need to turn the multimeter on, and set it to read Ohms, which is the unit for Resistance (Pd/current). You will then pour the hot water in the 500ml beaker, and immerse the thermistor into the 500ml beaker. You will then wait until the hot water reaches 70c, and then measure the resistance in Ohms. You will then repeat the experiment, to increase accuracy and to spot anomalies that might affect your final results. You will take a mean by adding up both results and dividing them by two.

Parker and his colleagues Essays

Parker and his colleagues Essays Parker and his colleagues Essay Parker and his colleagues Essay Experiment two used a white noise cue while experiment one used a 1000 Hz pure tone. In both experiments a significant response time advantage was found for valid cues at the short SOA of 200ms. The results obtained mirror those found by Spence Driver (1994) for exogenous processing in that valid cues produced a response time advantage for short cue-target SOA’s. Experiments 3, 4 and 5 tested endogenous auditory attention as opposed to the first two experiments which tested exogenous processing.The informative cues used differed from the uninformative spatial cues of experiment 1 and 2. It was found that for this experiment (3) response time was faster for all SOA levels. The faster response time for all SOA levels in experiment 3 says that the use of informative cues pushes attention towards the target. It was predicted that significant response time advantage would occur at the middle and long SOA levels (500ms and 1100ms) for valid cues as opposed to the invalid cues.On acquisition of the cue information, the subject can shift spatial attention to the likely location of the subsequent target location. In experiment 3 a significant response time advantage was found at all SOA for valid cues. Despite the significant response time advantage found for valid cues at the short SOA (200ms), these results were expected. While the significant response time advantage found for the short SOA condition (200ms) is not necessary expected with a cognitive based cue, the cue used in experiment 3 (and in subsequent experiment 5) was both informative and spatial based.The initial capture of attention to the spatial location of the cue would aid response time advantage at the short SOA condition (200ms), while the knowledge that the cue is informative would keep attention focused on the spatial location of the cue for longer aiding response time advantage for the other SOA conditions (500ms 1100ms). In experiment 4 the spatial component of the informative cue was removed to investigate pure endogenous processing. The results obtained for experiment 4 found a significant response time advantage for valid cues only at the middle SOA condition (500ms).The lack of a response time advantage for valid cues at the shorter SOA of 200ms can be expected with a purely endogenous cue, however at the longer SOA of 1100ms a response time advantage was expected to be found. The addition of extra subjects may have produced a significant response time advantage for the SOA condition of 1100ms, however the same may be said for the short SOA of 200ms which also had a moderate average valid cue response time advantage (16ms).Spence and Driver (1996) found that by using purely endogenous cues (side blocking and central arrow) with an auditory target response time were significant for higher SOA (600-900ms) and since the task still involved visual cues the results may have been affected by it. The results of the experiment supported the earlier findings in experiment 3 wherein, a significant response time advantage was found for valid cues for all SOA conditions in experiment 5. The lack of spatial cuing decreased the response time of subjects for they did not have basis for localization.Flanagan, McAnally, Martin, Meehan Oldfield (1998) visual search times were reduced when spatially informative auditory information was supplied. In comparison to experiment 3 overall response times were about 30ms faster in experiment 5. The introduction of speech alone did not have the effect of reducing response times in experiment 4 where a non-spatial speech cue was u sed. Unfortunately, this assumption cannot be made in this case due to the fact that not all subjects who completed experiment 3 also completed experiment 5.The successful use of virtual 3-dimensional audio in laboratory experiments have been supported by other researches Parker and his colleagues (2004) studied the effects of supplementing head-down displays with 3-dimensional audio during visual target acquisition found that it improved performance during visual acquisition tasks, in fact the addition of 3-D audio resulted in significant reduction in visual acquisition time and a significant reduction of perceived workload and improved situational awareness.Flanagan et al (1998) also used virtual 3-D audio in an experiment which compared an unaided search with visual and auditory search cues for targets outside the visual field. The pure tone was initially used as the pure tone will give side discrimination without distinct elevation discrimination. With cues and targets seeming t o emanate from the same spatial position, in the case of high targets, the effect of priming cannot be discounted in any response time advantage observed for valid high targets.While the faster response times observed in the current experiments were not significant, it is a concern as to why faster responses were recorded. Spence and Driver used cue duration of 100ms followed by target duration of 100ms, while in the current experiment cue duration was 200ms with the target also of duration 200ms Generally each experiment was analyzed individually with not all subjects completing the three experiments relating to this observed effect (experiments 3, 4 5). Flanagan, McAnally, Martin, Meehan Oldfield (1998) found that with the use of spatially informative auditory information, visual search times were reduced.They used a spatial localization task in which the search for a visual target was aided by either a visual arrow or an auditory cue. They found that both the visual and auditor y cues aided in significantly reducing the search time when compared to an unaided search. With evidence suggesting that attentional capacity is modality-specific (Duncan, Martens Ward, 1997) and that auditory cues can help with a visual spatial localisation task (Flanagan, McAnally, Martin, Meehan Oldfield, 1998), the nature of the links between auditory and visual streams in spatial attention is of great importance.In conclusion, our experiments have clearly demonstrated that 3-dimensional audio can be used successfully in testing auditory attention. The results of the experiments supports what has been reported by the research of Spence and Driver (1994), thus indicating that informative and spatial auditory cues increases response time. These findings have practical implications in the design of human interface systems where visual targets can be enhanced by virtual auditory cues in the form of pure tone or words.Although the findings have validated the existence of cuing para digms for auditory attention, much has to be learned in the study of audition and its practical implications.ReferencesBedard, M. A. , El Massioui, F. E. , Pillon, B. , Nandrino, J. L. (1993). Time for reorienting of attention: A premotor hypothesis of the underlying mechanism. Neuropsychologia, 31, 241–249. Begault, D. Pittman, M. (1996) Three-Dimensional Audio Versus Head-Down Traffic Alert and Collision Avoidance System Displays, International Journal of Aviation Psychology, 6(1), 79-93.

Free Essays on Business Location

There are many things to consider when locating a new business which all play an important part in the success of the business. For some, only a few things are important. Some may need to consider and balance a mixture of location factors. One important factor to consider is the infrastructure of business site: The business needs very good transport systems for the site (road, rail, river, canal, ports) The business needs good communication systems, telephone systems, fax e-mail. Production is important to a business so a firm needs to know whether there are business in the area for waste disposal, machinery repair and product transport. Another thing to consider is the supply of labor available in the area. The business person will need to consider whether the right kind of skilled, or semi skilled labor is available or grants for retraining if not; What the local wage rates are like; whether the housing, school, and leisure facilities will attract and keep good labor in the area. Yet another thing to consider is cost of the site. The firm will need to research based on how long the site will be used? Whether it should it be rented or purchased? Will the site need to be drained and leveled? What is the level of taxes and other fees payable to the local government? Is there room for expansion? Are there any risks with the site will this raise the insurance premiums? Also, there are geographical factors to consider. The business needs to be located near utilities especially water, gas and or electricity. Waste disposal is also important as some businesses produce a great amount of waste during production and there are various laws, which strictly control how waste should be disposed of. Prevailing wind is very important as the wind direction can take pollutants away from areas that are heavily populated. One possible location for a business is from your home. When considering a home-based business, not only the ... Free Essays on Business Location Free Essays on Business Location There are many things to consider when locating a new business which all play an important part in the success of the business. For some, only a few things are important. Some may need to consider and balance a mixture of location factors. One important factor to consider is the infrastructure of business site: The business needs very good transport systems for the site (road, rail, river, canal, ports) The business needs good communication systems, telephone systems, fax e-mail. Production is important to a business so a firm needs to know whether there are business in the area for waste disposal, machinery repair and product transport. Another thing to consider is the supply of labor available in the area. The business person will need to consider whether the right kind of skilled, or semi skilled labor is available or grants for retraining if not; What the local wage rates are like; whether the housing, school, and leisure facilities will attract and keep good labor in the area. Yet another thing to consider is cost of the site. The firm will need to research based on how long the site will be used? Whether it should it be rented or purchased? Will the site need to be drained and leveled? What is the level of taxes and other fees payable to the local government? Is there room for expansion? Are there any risks with the site will this raise the insurance premiums? Also, there are geographical factors to consider. The business needs to be located near utilities especially water, gas and or electricity. Waste disposal is also important as some businesses produce a great amount of waste during production and there are various laws, which strictly control how waste should be disposed of. Prevailing wind is very important as the wind direction can take pollutants away from areas that are heavily populated. One possible location for a business is from your home. When considering a home-based business, not only the ...

An Intro To Psychology Architecture Essay

) . In modern yearss Hypnosis has been used for a figure of grounds. Some people try to halt smoke, loose weight, drug dependence and alcohol addiction Bi Polar upset, ADHD, and schizophrenic disorder, and stress management.A As you can see Hypnosis can and is being used in all sorts of signifiers. For several decennaries, or even centuries, hypnosis was more seen as a circus or charming act. Because of this it has taken for a while to convert the populace that it besides has its practical utilizations. As to the history of hypnosis, the usage of it can be dated back all the manner to the early ages of civilisation. In ancient times, worlds used it for mending intents, particularly in spiritual ceremonials. For illustration, an Indian priest-doctors entered into a procedure of strong visual image and suggestion during which he willed to mend the ill individual. The first modern type of hypnosis started with carnal hypnosis. In 1600-s husbandmans calmed poulets hypnotically by utilizing different methods. In 1800-s people hypnotized birds, coneies, toads and other animate beings. B. Danilewsky experimented with carnal hypnosis and studied its physiological workings in animate beings ( Hypnosis Black Secrets, n.d. ) . The first individual to look into this portion of psychological science was Franz Anton Mesmer ( 1734-1815 ) , an Austrian doctor, who is widely acknowledged as the ‘Father of Hypnosis ‘ . Franz believed that there was a quasi-magnetic fluid in the really air that we breathe and that the organic structure ‘s ‘ nervousnesss someway absorbed this fluid. He cured most of his patients by using magnets to different parts of the organic structure to alter the magnetic flows of the organic structure ( Mark, R. 2002 ) . He was the sire of all major scientists who studied Hypnosis after him, for illustration Marquis de Puysegur and Dr. John Elliotson. Now that we know a small spot about how Hypnosis started, allow ‘s happen out what hypnosis is? Harmonizing to the Encyclopedia Britannica: â€Å" Hypnosis is a particular psychological province with certain physiological properties, resembling slumber merely superficially and marked by a operation of the person at a degree of consciousness other than the ordinary witting province. This province is characterized by a grade of increased receptivity and reactivity in which interior experiential perceptual experiences are given as much significance as is by and large given merely to external world ( Encyclopedia Britannica, n.d. ) . This brings us to the following inquiry, what is hypnosis used for? A better inquiry would really be what ca n’t Hypnosis be used for? A Hypnosis, today, is being used for multiple jobs. Some of the more common 1s would be people who try to halt smoke, others who would wish to lose weight and have tried everything else and it did n’t work. Some us hypnosis to cover with emphasis related jobs. These would be the more normally know countries hypnosis is used for. Other less known countries hypnosis can be used for would be in assisting epilepsy patients and patients with palsy, Multiple induration, AIDS and malignant neoplastic disease. Hypnosis can in some of these instances help to better the quality of life and in some instances assist in easing a remedy. The most of import portion of this side of Hypnosis is to retrieve that merely people with a grade in medical specialty should pattern hypnosis for these sorts of jobs. An exclusion might be that doctors will give you a referral to a hypnotizer, who is really good reversed it what you need him to make. Hypnosis has besides been known Os have been applied for child birth conditioning and of class the benefits are enhanced if they are used in combination with La Maze take a breathing techniques. There are besides experts who utilize hypnosis for drug dependence and alcohol addiction, these experts are familiar with the 12 stairss of AA and Al-anon and hold pattern in the 12 measure plans and cognize how to utilize hypnosis to assist their clients. Other experts employ hypnosis to assist adult females with the symptoms of PMS ( premenstrual emphasis ) and other hormone related wellness upsets. Hypnosis besides has been found to assist people with ADHD and schizophrenic disorder and bi-polar ( Watkins, 2008 ) . Another particular signifier of hypnosis-called wakened hypnosis — is most effectual for covering with anxiousness panic onslaught. Hypnosis – Hypnosis is sometimes used in combination with cognitive-behavioral therapy for anxiousness. While you ‘re in a province of deep relaxation, the hypnotherapist uses different curative techniques to assist you confront your frights and expression at them in new ways ( Anxiety Attacks and Disorders, n.d. ) . Last but non least, and likely one of the most known utilizations for hypnosis, is to utilize it for diging into repressed kid goon memories. Clinical hypnosis can be used to get the better of many of the clients mental and wellness jobs by theoretically turn uping the beginning of the job in their childhood. This pattern of hypnosis has come under fire recently, some statements made by people that underwent hypnosis to bring out pent-up kid goon memories were really used for cases against parents, siblings and other household members. After long probes most of these instances nil more than person ‘s purportedly long-repressed memories that all of a sudden surfaced under therapy. After reexamining 60 old ages of research and happening no controlled research lab support for the construct of repression, a good known research worker D.S. Holmes suggested, merely half jestingly, that any usage of the construct be preceded by a warning: â€Å" Warning. The construct of repression h as non been validated with experimental research and its usage may be risky to the accurate reading of clinical behaviour † ( Holmes, 1990 ) Ricker, n.d. ) . Defense judicial proceeding in such instances of hypnosis has raised improperness and incompetence on the portion of the healer or practician utilizing hypnosis and/or implicative techniques to retrieve â€Å" repressed † memories which false lead the client to believe that their current symptoms are due to being sexual abused as a kid ( Hansen, 1996 ) . There have been besides studies of tooth doctor utilizing hypnosis during dental surgery to wipe out the hurting. Another usage of hypnosis is called Self-hypnosis, this happens when you hypnotize yourself. This is frequently more practical as a emphasis direction tool than normal hypnosis, as you do non necessitate to hold a hypnotist nowadays. Self hypnosis works reasonably much the same manner as speculation, it helps you loosen up and deflect your head from unpleasant ideas. Together with speculation and imagination, self hypnosis can be a powerful tool to battle day-to-day emphasis and go a portion of a day-to-day emphasis direction modus operandi ( Self Hypnosis, n.d. ) . In decision, as you can see hypnosis can successfully be used for every conceivable job that can problem worlds. In this essay I touched on merely a few utilizations of Hypnosis, the more common 1s like childhood repressed memories, halt smoke, weight loss and stress direction and some of the lesser known 1s like hurting control and child birth. There are likely many more utilizations for hypnosis to be discovered we have n’t thought of yet. Mentions Anxiety Attacks and Disorders: Signs, symptoms, and intervention. ( n.d. ) .Helpguide.org: Understand, prevent and decide life ‘s challenges. Retrieved April 7, 2010, from hypertext transfer protocol: //helpguide.org/mental/anxiety_types_symptoms_treatment.htm Hansen, J. , A ; R.H.A.. ( 1996 ) . Hypnosis – controversial once more.The Ross Institute Internet Archives for the Study of Destructive Cults, Controversial Groups and Motions. Retrieved April 7, 2010, from hypertext transfer protocol: //www.rickross.com /reference/ false_memories/fsm25.html History of Hypnosis: from antediluvian times to modern hypnosis. ( n.d. ) .Hypnosis and self hypnosis secrets -learn hypnosis online. Retrieved April 7, 2010, from hypertext transfer protocol: //www.hypnosisblacksecrets.com/learn-hypnosis/history-of-hypnosis-from-ancient-times-to-nowadays Ibadov, O. ( n.d. ) . History of Hypnosis: From priest-doctors to instant hypnosis.Self Improvement from SelfGrowth.com. Retrieved April 7, 2010, from hypertext transfer protocol: //www.selfgrowth.com /articles/ History_of_Hypnosis_From_Shamans_to_Instant_Hypnosis.html Mark, R. ( 2002 ) Hypnosis ( psychological science ) — Britannica Online Encyclopedia. ( n.d. ) .Encyclopedia – Britannica Online Encyclopedia. Retrieved April 7, 2010, from hypertext transfer protocol: //www.britannica.com/EBchecked/topic/279820/hypnosis Ricker, J. , A ; Ph.D.. ( n.d. ) . Section 6-16: What are false memories? .Scottsdale Community College. Retrieved April 7, 2010, from hypertext transfer protocol: //www.scottsdalecc.edu/ricker/psy101/readings/Section_6/6-16.html Self-Hypnosis – Relaxation Techniques from Mind Tools. ( n.d. ) .Mind tools – direction preparation, leading preparation and calling raining – right here, right now.. Retrieved April 7, 2010, from hypertext transfer protocol: //www.mindtools.com/stress/RelaxationTechniques/SelfHypnosis.htm The history of hypnosis.Essortment Articles: Free online articles on wellness, scientific discipline, instruction A ; more... Retrieved April 7, 2010, from hypertext transfer protocol: //www.essortment.com/all/hypnosishistory_rcdg.htm Watkins, C. ( 2008 ) . Hypnotherapy.Northern County Psychiatric Associates Home Page. Retrieved April 7, 2010, from hypertext transfer protocol: //www.ncpamd.com/medical_hypnosis.htm What Is Hypnosis – Toronto Naturopathic Clinic. ( n.d. ) .Toronto Naturopathic Clinic – Toronto Naturopath Sushma Shah ND ( Yonge A ; Davisville ). Retrieved April 7, 2010, from hypertext transfer protocol: //www.naturesintentionsnaturopathy.com/hypnosis.htm

Strategic Marketing Management of Wal-Mart Case Study

Strategic Marketing Management of Wal-Mart - Case Study Example As a result, it's British subsidiary ASDA, which already was proficient in the Britain, has made a successful business in U.K. Presently, the ASDA-Wal-Mart supercenters stand at the second level in the supermarket chain of U.K. It covers a huge market share of 17% in the U.K. After the takeover by Wal-Mart in 1999, the retail company has flourished by leaps and bounds. In 2004, ASDA operated a large number of stores in Scotland and employed a number of employees. The total number of store operated by ASDA in 2004 was 259 and the employee strength was 122000 (ASDA/WAL-MART: A Corporate Profile, 2004). The key to ASDA-Wal-Mart's colossal success is its strategic marketing management policies. The company has implemented some highly calculated and effective marketing strategies. It has always made an effort to render the best product to the customers in terms of quality and price. Simultaneously, it has imparted a feeling of associate partners to all its employees. Strategic marketing is a complex management technique for the identification of proper marketing opportunities. It aims to offer better values to the most profitable areas of the business without harming customer interests. The core marketing concepts are concerned with customer needs, customer-client relationship and supply of quality products at affordable prices. This includes a sophisticated market research that rests on customer feedback. A company is directed to build a competitive-edge for long-term activities with the application of various management techniques. The objective of strategic marketing management concerns with a wide array of activities. It involves an aggressive approach to capture the market share rapidly. While performing such kind of marketing management activity, a company needs to focus on the product diversity, the various geographical regions in which it is operating, the role of branding, the marketing channels it is using and the product quality it is offering. All such areas of marketing are required to improve for strategic marketing management. A giant retailer like Wal-Mart will need to re-focus all these issues to find the drawbacks and improve its service by correcting them (Strategic Marketing Management, 2009). The domain of strategic marketing management is vast and it includes internal as well as external analysis of the company. This report focuses only on the external analysis of the company. There are various models that have been put forward to express the external analysis of a company. Porter's five forces model is the most popular among them. The task of strategic analysis involves a high level of expertise and experience. The analysts must possess both the qualities to conduct a strategic analysis with ease. When an analyst uses Porter's five forces model, the planning process consists of a chain of steps. The