Information Businness Essay

1. What management, organization, and technology factors were behind the Cincinnati Zoo losing opportunities to increase revenue Three main reasons why investments in information technology do not always produce positive results – Information quality which mean High-quality decisions require high-quality information – Management filters which mean Managers have selective attention and have variety of biases that reject information that does not conform to prior conceptions – Organizational inertia and politics which meStrong forces within organizations resist making decisions calling for major change 2. Why was replacing legacy point-of-sale systems and implementing a data warehouse essential to an information system solution? High-velocity automated decision making Made possible through computer algorithms precisely defining steps for a highly structured decision Humans taken out of decision For example: High-speed computer trading programs i. Trades executed in 30 milliseconds ii. Responsible for â€Å"Flash Crash† of 2010 Require safeguards to ensure proper operation and regulation 3. How did the Cincinnati Zoo benefit from business intelligence? How did it enhance operational performance and decision making? What role was played by predictive analytics? Business intelligence Infrastructure for collecting, storing, analyzing data produced by business Databases, data warehouses, data marts High-velocity automated decision making Made possible through computer algorithms precisely defining steps for a highly structured decision Information systems can only assist in some of the roles played by managers 4. Visit the IBM Cognos Web site and describe the business intelligence tools that would be the most useful for the Cincinnati Zoo. introduces the concept of business intelligence and analytics. The text gives the example of Hallmark Cards, which uses SAS analytics software to analyze buying patterns and determine the most effective marketing plan for different types of customers. For example, which customers would respond best to direct mail or e-mail, and to what types of messages. It is important to understand that business intelligence and business analytics are products defined by hardware and software vendors. This is also one of the fastest growing segments in the U.S. software